In 1999, the dignitaries of Seventies Distribution in Hastings, UK, figured that a whole new UK bike company would be a mighty fine idea. They were already distributing the finest American BMX brands and running the world's best BMX events (namely, the Backyard Jams) and hence launching their own, UK-based BMX brand made total sense. Federal was born and immediately became a force in BMX. With the likes of Bruno Hoffman, Dan Lacey and Stevie Churchill, that force continues strong today.