Bike Company; one of the Worlds most renowned BMX brands and pioneers of quality complete BMX bikes was first started in 1996 in Cologne, Germany. To this day the brand still operates and designs all of its products from there. WETHEPEOPLE’s number one passion is BMX and it’s that exact passion that drives them to create the best products for BMX. With a diverse and talented team featuring Dillon Lloyd, Mo Nussbaumer and Ed Zunda, WeThePeople is a brand that appeals to everyone from the newcomer to the seasoned veteran.