From the outset Blackburn looked at the emerging cycling culture and knew they could make a difference Out there, other products, if they existed at all, were heavy and awkward.

They brought industrial design to cycling. That meant solving problems differently. Thinking from the user’s perspective, showing respect for materials and their functionality, and bringing unprecedented innovation. The product was everything. They were obsessive. Blackburn built a unique creative culture, a place based on vision and hard work. Nothing was allowed not to be great. Blackburn set a new standard for the industry